2

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Year:
1995
Language:
english
File:
PDF, 344 KB
english, 1995
5

Statistical Data Fusion for Cross-Tabulation

Year:
1997
Language:
english
File:
PDF, 2.95 MB
english, 1997
6

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Year:
1995
Language:
english
File:
PDF, 1.06 MB
english, 1995
7

A review of parametric acoustic array in air

Year:
2012
Language:
english
File:
PDF, 851 KB
english, 2012
8

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Year:
2011
Language:
english
File:
PDF, 3.60 MB
english, 2011
9

Quantitative Trendspotting

Year:
2012
Language:
english
File:
PDF, 1.72 MB
english, 2012
11

Sequential market basket analysis

Year:
2012
Language:
english
File:
PDF, 146 KB
english, 2012
13

A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

Year:
1988
Language:
english
File:
PDF, 1.80 MB
english, 1988
15

Factor Analysis and Missing Data

Year:
2000
Language:
english
File:
PDF, 2.00 MB
english, 2000
17

Assessing the Service-Profit Chain

Year:
2002
Language:
english
File:
PDF, 729 KB
english, 2002
18

Marketing data, models and decisions

Year:
2000
Language:
english
File:
PDF, 52 KB
english, 2000
22

Reflections on My Editorship of JMR and Beyond

Year:
2014
Language:
english
File:
PDF, 47 KB
english, 2014
23

Factor Analysis and Missing Data

Year:
2000
Language:
english
File:
PDF, 118 KB
english, 2000
25

Value-System Segmentation: Exploring the Meaning of LOV

Year:
1992
Language:
english
File:
PDF, 463 KB
english, 1992
29

A Topical History of JMR

Year:
2014
Language:
english
File:
PDF, 181 KB
english, 2014
31

Statistical Data Fusion for Cross-Tabulation

Year:
1997
Language:
english
File:
PDF, 1.76 MB
english, 1997
39

Royalactin induces queen differentiation in honeybees

Year:
2011
Language:
english
File:
PDF, 568 KB
english, 2011
42

Parametric acoustic array: Theory, advancement, and applications

Year:
2012
Language:
english
File:
PDF, 140 KB
english, 2012
43

Introduction to the Special Issue on Market Segmentation

Year:
2002
Language:
english
File:
PDF, 53 KB
english, 2002
48

Measuring brand value with scanner data

Year:
1993
Language:
english
File:
PDF, 1.36 MB
english, 1993